The 5 best Metricool alternatives in 2026
Metricool wins fans with deep analytics, but teams that spend most of their day creating and publishing often want a workflow-first tool. Consider these alternatives. (Full disclosure: OwlKonnect, listed first, is our product — judge it with the free trial.)
OwlKonnect That's us
The full loop — publish, schedule, engage, report — across 12 networks, built for multi-brand teams and agencies. from $9/month (Starter), $19/month (Pro), $39/month (Agency).
- Publishes natively to 12 networks — including Bluesky, Mastodon and Telegram
- Multi-brand workspaces on every plan, unlimited on Agency
- Format-aware queues: Reel slots fill with Reels, Story slots with Stories
- AI caption optimisation and AI Story images with your own OpenAI key
- Comment engagement, cross-channel analytics and per-brand monthly reports
- 7-day free trial, no credit card required
Hootsuite
One of the oldest and most established enterprise social media management platforms. Pricing: about $99/month per user (billed annually, as of July 2026).
Strong points: mature, battle-tested platform with a long enterprise track record; strong social listening and paid/ads integrations.
Best for: large organisations that need enterprise listening, ads management and procurement-friendly vendors.
Buffer
A simple, well-loved scheduling tool with per-channel pricing. Pricing: free plan available; paid from about $6/month per channel (as of July 2026).
Strong points: genuinely simple and pleasant to use; free plan for getting started with a few channels.
Best for: solo creators with a small number of channels who want maximum simplicity.
Post Planner
A budget scheduler focused on content discovery and recycling. Pricing: from about $12/month (as of July 2026).
Strong points: aggressive pricing at the entry level; content discovery: find proven posts and ideas to reshare.
Best for: budget-conscious solo marketers who mostly recycle curated content.
Sprout Social
A premium enterprise suite with CRM-grade inbox and listening. Pricing: from about $249/month per seat (as of July 2026).
Strong points: best-in-class unified inbox with CRM context; enterprise listening, BI-grade reporting and case management.
Best for: enterprises where social is a support/CRM channel and budget is not the constraint.
OwlKonnect vs Metricool at a glance
| Capability | OwlKonnect | Metricool |
|---|---|---|
| Starting price | $9/month flat | free plan available; paid from about $22/month (as of July 2026) |
| Networks published natively | 12 | varies by plan |
| Bluesky & Mastodon publishing | ✓ | Partial |
| Multi-brand workspaces on the entry plan | ✓ | — |
| Format-aware queues (Reel / Story slots) | ✓ | — |
| AI writing assistance | ✓ | ✓ |
| Free trial without a credit card | ✓ | ✓ |
“—” = not offered or not listed publicly as of July 2026. Competitor capabilities and prices change — always confirm on Metricool's website.
Want the full head-to-head? Read OwlKonnect vs Metricool.
Replace Metricool in an afternoon
7-day free trial · no credit card · all 12 networks included.
